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TechsponentialвЂ™s Greengart also has a somewhat optimistic view of AppleвЂ™s prioritization of its own software systems and apps. вЂњYes, innovation springs from openness and a philosophy of letting a thousand flowers bloom, but it can also come from control and the ability to integrate across non-obvious interfaces,вЂќ Thompson writes.

Nevermind that Siri is still sort of ineffectual at least it will now work with an Ecobee smart thermostat!ДЄ specific example Thompson gives is his use of AirDrop as part of his workflow, and he says a new feature called Quick Note, which creates an ecosystem-wide experience for note-taking on Apple products, has him tempted to switch to Apple Notes.

Siri, AppleвЂ™s typically exclusive voice assistant, will be able to appear to speak from inside third-party hardware approved by Apple.

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FaceTime is coming to the web, which means Android phone users and people with Windows PCs will be able to hop onto the same FaceTime calls theyвЂ™ve been shut out of for years. A few big content-streaming app makers have already signed up to allow their videos to be SharePlayed, including Hulu, Disney+, ESPN+, Twitch, and TikTok. SharePlay will have an API, or application programming interface, a set of software tools that lets other app makers build those media-sharing experiences into their offerings. Not all of AppleвЂ™s newly announced software features were limited to Apple stuff. Almost all roads lead back to another Apple product. And macOS Monterey includes a lot of the same software updates that iOS 15 is getting, including an upgraded FaceTime experience and the SharePlay feature.

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AirPlay will also come to Macs, so iPhone users can cast their phone content to a Mac screen. With macOS Monterey, which will soon run on Mac computers and laptops, a new feature called Universal Control lets users wirelessly sync up their Macs and iPads and use a keyboard or mouse across both pieces of hardware. This content can also be viewed on the site it originates from. When you buy one Apple product, you find yourself wanting to buy more because the experience is designed to be better with more of them.вЂќ

вЂњAnd, you know, this is the way that Apple makes one-plus-one equal three. вЂњApple showed itвЂ™s all in on ecosystem lock-in,вЂќ says Avi Greengart, president and lead analyst at Techsponential. (Executives on Monday also ignored the elephant in the room-AppleвЂ™s App Store вЂњtaxвЂќ-while competitors like Facebook and Microsoft are now courting developers with more financially rewarding profit-sharing policies for app sales.) But Apple is doubling down on its position that an integrated software experience is superior, and more secure, right at a time when itвЂ™s being scrutinized for the immense power and influence it wields over app makers and the overall consumer tech experience. This is not entirely unusual the WWDC kickoff is frequently the most theatrical, consumer-centric portion of the technical conference, and developers will spend the rest of this week participating in virtual coding sessions that are relevant to their livelihoods. This weekвЂ™s keynote for software devs was mostly about making Apple stuff work together more efficiently. Want to take advantage of all the enhanced audio features Apple is rolling out on Apple TV+ and Apple Music? Charge up those AirPods Pro. Want to catch up on all the photos or music tracks your friends have been texting you? I hope youвЂ™re using Messages and Apple Photos, and I hope your Apple Music subscription is up to date.

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Want to share media to your TV screen while youвЂ™re having a вЂњwatch partyвЂќ with friends? YouвЂ™ll have to use FaceTime, fire up the Apple TV box, and maybe subscribe to Apple TV+ too. AppleвЂ™s Monday morning keynote address for its annual WWDC developer conference-an event thatвЂ™s designed to get app-makers excited to make more apps-emphasized above all tight interoperability between Apple devices, Apple software, and AppleвЂ™s growing list of subscription services. Just know that if you want to live in Apple World, you should have your Apple Watch, 4K Apple TV, iPad, brand-new MacBook, and credit card ready. The next version of the iPhoneвЂ™s operating system will be available in the coming weeks, and per usual, Apple is promising that it will deliver some of the worldвЂ™s best software experiences.

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